TDX is pleased to announce the renewal of its partnership with Shell Lubricants, securing its position as the appointed Shell Lubricants Distributor in New Zealand for another five years.
TDX was first appointed the Shell Lubricants Distributor for New Zealand as part of a three year agreement in 2020, which was subsequently extended to five years. This further extension of another five years, reaffirms the strong relationship between Shell Lubricants and TDX and highlights the continued commitment to delivering world-class lubricant solutions to customers across key industries.
“TDX is proud to extend our long-standing relationship with Shell Lubricants,” said Jason Steele, Business Manager - Shell Lubricants, TDX. “This renewal ensures that our customers will continue to benefit from Shell’s innovative and high-performance lubrication products, backed by the local know-how and service experience of the TDX team.”
Since becoming the appointed distributor, TDX has solidified its position as a trusted partner, providing consistent and high-quality lubricant solutions across multiple industries.
“TDX’s commitment to delivering best-in-class products and services aligns perfectly with Shell’s vision for excellence in the lubricants industry,” said Mike McKessar, Director, TDX. “We are excited to continue working alongside Shell to drive innovation and value for our customers over the next five years and beyond.”
A Competitive Market
The New Zealand lubricant market is highly competitive, with over 150 brands vying for market share. Shell brand’s consistent recognition as the #1 global lubricants supplier for 18 consecutive years, underscores its commitment to quality and innovation. TDX believes that when it comes to performance, reliability, and long-term cost savings, Shell remains the best choice for businesses that prioritise efficiency and sustainability.
Future-Focused: Sustainability and Innovation.
TDX recognises the evolving demands of the industry, particularly the growing emphasis on sustainability, low-emission solutions, and environmentally responsible practices. The company is actively working with partners to align with Toitū carbon certification standards and supports the use of Panolin biodegradable lubricants in key applications. As businesses continue to seek ways to reduce their environmental impact, TDX remains committed to offering products that meet stringent sustainability criteria without compromising on performance.
“TDX has been a valued partner for Shell Lubricants in New Zealand, consistently demonstrating strong market expertise and a dedication to customer satisfaction,” said Rifqi Hari Muji, General Manager Marketing - Macro Distributors Asia Pacific - Shell Lubricants. “We look forward to continuing our successful collaboration and delivering high-quality lubrication solutions that support the evolving needs of businesses in New Zealand.”
The five-year extension further cements TDX’s role as a key distributor in the region, ensuring customers have access to superior lubrication technology that enhances productivity, reduces downtime, and extends equipment life.
For more information about TDX and Shell Lubricants, please visit https://www.tdxltd.co.nz/shell
Mike McKessar - Director, TDX (centre), signing the five year contract extension with Darlina Mohd. Sidi - Cluster GM MY/SG & South East Asia, Shell Lubricants (L) and Steve Quila - General Manager Macro Distributor Asia Pacific, Shell Lubricants.